The Art of Couture | Zuhair Murad: ,,Lebanon Only Arab Country With Fashion Talent”

Talent is something most Arab fashion designers ,,do not possess”, says Lebanese fashion designer. ,,Lebanon is the only Arab country in the world where fashion talent can be found’’, according to Lebanese designer, Zuhair Murad.

Speaking to Arabian Business Murad said: ,,Lebanon  is the only Arab Country where you find a lot of fashion talent. And it’s a small country at the end of the day”.

,,Talent”, he added, is something most Arab fashion designers ,,do not posses’’.

Some of the Middle East’s most celebrated fashion designers beyond Lebanese names Elie Saab and Reem Acra include Syrian designer to the stars Rami Al Ali and Kuwaiti red carpet favourite Yousef Alijasmi.

Murad left Lebanon for Paris early on his career because it was ,,too small for my big dreams’’, he said, adding that it also lacked investor support. ,,There is a lot of financial support (towards fashion designers) in Europe, but these isn’t financial support in the Arab world. They’re not used to investing in fashion, ,,sadly’’, he said.

,, I got offered a lot of investment but from European investors, not Arab investors’’, he said.

The 48-year-old Lebanese fashion designers counts Celine Dion, Priyanka Chopra and Jennifer Lopez among his clients.

In 2017, he made international headlines when he created dress for singer-songwriter Adele that took over 500 hours to hand sew and embellish with an estimated 10.000 Swarowski crystals.

Murad opens his first boutique in the UAE at the Dubai Mall in 2018 and has boutiques in Paris, London and Beirut. e

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