Fashion Avenue: Why Michael Kors’ New Hijab Is Great News For Muslim Women

Michael Kors produces a new headscarf as part of its Spring 2019 collection targeted to Muslim customers in the Middle East. The garment, which is engineered for modesty, is a black lightweight fabric,  printed with olive green, beige, and white floral motifs.  Though the American label has churned out one-off capsule collections comprising abayas and kaftans tailored especially for the region, and often  around Rmadan, the hijab marks a first for the brand. The collection  also features a woven kaftan and lace-up sneakers produced exclusively for the Middle East.

The line will likely prove good news for Michael Kors’s revenue as well. According to a report by Thomson Reuters, Muslim shoppers are expected to spend $484 billion by 2019. Sensing an untapped market, many high fashion brands have revamped their accessories in order to appeal to shopping habits of their Middle Eastern clientele. In addition to Arab-inspired  Capsule Collection, many brands,  including Chanel and Dolce&Gabbana staged destination shows in the Middle East.

The label follows in the footsteps of brands such as DKNY, Oscar de la Renta, Tommy Hilfiger, Mango and Monique Lhuillier, who have all created one-off collections targeted to Muslim consumers, usually around the Holy Month.  However, stats prove that Muslim shoppers are keen for luxury goods, year-round.

Meanwhile, runway fashion is veering in a similar direction, with designers peppering their Fall/Winter Collections with a selections of more modest option for their Muslim customers. In recent years, there’s also been a rise of hijab-wearing models, and big brands, like Nike, has released a Nike Pro Hijab.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s