According to Arab News, the four-week campaign from the Saudi Energy Efficiency Center will be conducted via billboards, newspapers, TV and social media platforms.
The campaign will seek to raise awareness about ways to reduce dependence on air conditions, which – along with a rapidly growing population – are a significant driver of evergy usage in the kingdom.
Power efficiency is among the main tenants of Saudi Vision 2030. Currently, about 38 percent of Saudi oil and has production is consumed domesticalyy, primarily electricity production and the transportation sector. ��y��Z��