Fashion Avenue |Louis Vuitton Opens Standalone West Edmonton Mall Store

French luxury brand Louis Vuitton, known particularly for its monogram canvas products, has opened a large standalone storefront at West Edmonton Mall in Edmonton.

The impressive space is now the brand’s third largest unit in Canada, as Louis Vuitton continues to expand its operations further in this country. West Etmonton Mall, itself, is in the process of creating a “luxury centre run” its second level that will see more high-end tenants moving in.

The new West Edmonton Mall Louis Vuitton store spans more than 4.600 square feet in total leased area with about 3.300 square feet dedicated to retail. The store’s façade is comprised of limestone pieces that were cut into flower medallions in a combination of smooth and rough finishes, which provides a subtle play on Louis Vuitton’s emblems, according to the company. A transparent metal mesh on the façade with Louis Vuitton’s monogram floral logos also provide visibility into the store.

Toronto-based dkstudio led the design execution of the new Edmonton store, which was designed by Louis Vuitton Paris.

While European luxury brands often import fixtures from overseas, Louis Vuitton incorporated local craftsmanship for the new Edmonton store. Local furniture maker Kenton Jeske was responsible for creating three wooden fixtures for the store, including a counter near the store’s entryway, a console in the lounge seating area, and a round display table in the men’s “leathers good universe”. Canadian artist Tim Reckner was commissioned to create an art piece called “Pink Moon”.

A local group of students used traditional methods  of beading and tufting on a piece of Louis Vuitton leather that has been displayed under glass in the display console in the store’s lounge area. To continue with the Canadian theme, French photographer Alex Strohl produces two images of the Canadian landscape that prominently displayed in the store.

Product categories in the new store include men’s and women’s leather goof as well as shoes, accessories, fragrances and candles. The store currently doesn’t stock Louis Vuitton’s ready-to-wear collection, which are only carried in Canada at the brand’s flagship in Toronto and Vancover.

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