The luxury jeweler Tiffany & Co. its commitment to Covid-19 recovery efforts with its Tiffany Infinity Collection.
In celebration of the continued re-opening of its boutiques worldwide, Tiffany & Co. has announced the launch of its Tiffany Infinite Strength campaign, an effort which will further the jewellery’s commitment to Covid-19 recovery efforts. From July 1to August 31, 100 per cent of global profits from sales of the Tiffany Infinite collection will be donated to the organization CARE, with a minimum commitment of US$2 million. All funds raised will go towards supporting the financial resilience of vulnerable communities affected by Covid-19, particularly women and people of colour. Having remained a powerful symbol of infinite strength and optimism, and a timeless symbol of continual connection, since its creation, all 38 styles of the Infinity collection will be included in the charitable initiative. In April, The Tiffany & Co Foundation committed US$1 million to support the Covid-19 solidarity Response Fund for the World Health Organization and Impact Fund, the Tiffany Infinite Strength campaign a continuation of the jeweller’s charitable efforts.