With a State of the Global Islamic Economy report estimating the modest fashion industry to be worth an estimated £226 billion worldwide, it isn’t surprising numerous fashion houses are focusing on accommodating the market. Whether high-end names like Giorgio Armani, Dolce & Gabbana, DKNY and Burberry or high street retailers such as H&M and Mango, it seems more and more brands are embracing modest dressing. And one of the latest to add to its modest inventory is Tommy Hilfiger, which recently unveiled its first-ever hijab.
The American label, which has offered capsule collections in honour of Ramadan over the years and recently dressed hijabi Halima Aden in a custom-made burkini for a Sports Illustrated shoot, has opted for a lightweight head covering that’s perfect for the region’s sweltering temperatures. Made with a fine, woven jacquard and shot through with a gentle lurex thread for a delicate shimmer, the hijab ensures breathability, while being undoubtedly elegant and comfortable. Coming in a soft grey, the head covering, which is available to purchase online and globally in select Tommy Hilfiger stores, features mosaic – like, tumbling TH initials in a block pattern and Tommy Hilfiger branding.
The launch of hijab is another step in the right direction for Tommy Hilfiger, one of the world’s most recognized premium designer lifestyle groups, as it builds on its ongoing philosophy of inclusivity and diversity. The brand, which is owned by PVH Corp, has also introduced expanded curve-sizing, adaptive features and gender – neutral designs so all fashionists can enjoy wearing their high-quality pieces.